Mango adds Rituals Cosmetics to its online platform

– Mango maintains its strategy of responding to customer needs by adding complementary brands to its offer

– The agreement with Rituals starts today and will be extended to certain European markets by the end of 2022

– The company has integrated a selection of the Rituals catalog and stock into its e-commerce

– Mango plans to continue to increase the offer of brands on its online channel and to extend the agreement with Intimissimi to seven more countries this year

WEBWIRE


Mango, one of the leading fashion groups in Europe, extends its commercial offer and its service to customers by integrating Rituals into its online platform. Starting today, Mango has started distributing the wellness brand in Spain and, over the next six months, will expand it to select European markets.


For the inclusion of Rituals, Mango will open a new line (Wellness) on its online platform. The Spanish company’s market will feature 150 Rituals products in six categories: bath and shower, body care, hand care, facial care, gift sets and home. The number of products available will be expanded in the coming months.


Mango, which has integrated a selection of the Rituals catalog and stock into its platform, is launching this new project in the Spanish market and plans to extend the agreement to selected markets in Europe.


With this alliance, Mango adds a new category to its online channel, having entered the market with the inclusion of the Intimissimi lingerie range. complementary categories and continue to move forward in our goal of building a platform of services for our customers”.


Mango plans to continue to expand the offer of its marketplace selectively, seeking brands that complement its offer and have similar values.


Similarly, Mango distributes Intimissimi in Spain, France and the Netherlands, and plans to launch in Germany, Belgium, Austria, Sweden, Denmark, Switzerland and Ireland in the coming months.


With nearly 830 million annual visits to its online platform, Mango is a pioneering online fashion company in Europe. The company launched its online platform in 2000 and since then it has seen steady growth.


Mango is one of the European fashion companies with the greatest online penetration in its business. At the end of 2021, online sales represented 42% of the company’s total turnover, a percentage well above the 24% of 2019. At the end of 2021, Mango’s online sales amounted to 942 million euros.


Founded in Amsterdam in 2000, Rituals has since established itself as a global industry expert in over 36 countries with nearly 1,000 stores, over 3,000 shop-in-shops, 5 Body Spas and 1 Mind Spa. In Spain, the brand has 85 stores and 495 stores in department stores. Besides retail, Certified B CorporationÔ has a strong presence in e-commerce and the travel industry, integrating a wide range of bath, body and home products into one portfolio. The brand is dedicated to sustainability and personal well-being in the beauty and luxury industry and embraces the lifestyle of turning daily routines into more meaningful moments.

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Stephen V. Lee