Cebuana Lhuillier launches the Cebuana Xpress application to access financial services


Cebuana Lhuillier has launched Cebuana Xpress (CebXpress), which aims to bring the full Cebuana Lhuillier experience to its customers on a single platform, making pawning and money transfer transactions easier.

The application allows customers to conduct online pledge transactions. This includes services such as New Pawn, Pawn Renewal, and Pawn Redemption. Ka-Cebuanas can also verify accurate, real-time appraisals and use the app’s nationwide delivery service for pledge redemption transactions.

The app’s comprehensive money transfer service capabilities allow customers to send and receive money, pay bills, load e-wallets and Globe and Smart SIM cards, as well as carry out cash-in and cash-out transactions.

“We continue to revolutionize the microfinance services industry with Cebuana Xpress, our ultimate microfinance application, providing our clients with an optimal and convenient pledging experience. This digital platform has been specially developed to meet the changing needs of our clients who are asking for a simplified, more convenient and accessible way to access our pledge services,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

“CebXpress is still part of our financial inclusion mission. We do this by providing Ka-Cebuanas with digital channels and solutions that not only respond to their changing needs and lifestyles, but also emphasize the importance of accessibility and of convenience as essential tools to empower a nation of financially included Filipinos,” Lhuillier added. .

CebXpress users can be verified using their existing pledge ticket number and 24k card number. New users can be verified by registering via eKYC (Electronic Know Your Customer). Verified app users will be entitled to one month free life insurance coverage and earn 24,000 loyalty points when they pledge the app.

To celebrate the launch of the app, Cebuana Lhuillier is waiving all service fees for pledge renewals and domestic remittance transactions made through the CebXpress app. Sending money from one CebXpress account to another will also be free.

“Cebuana Xpress is part of Cebuana Lhuillier’s transition into a fintech powerhouse. By using available technology and introducing apps like CebX, we are ensuring that we keep pace and provide innovative financial solutions to everyone, anytime and anywhere they need it,” said the VP. Senior and Head of Product Management Group, Ergilio. Ong concluded.

As more and more Filipinos rely on digital platforms for their daily needs, CebXpress is Cebuana Lhuillier’s answer to raising the bar in the microfinance services industry. Truly, anytime and anywhere, Cebuana Lhuillier is there.



Stephen V. Lee